Creating a Brand is like Baking…
YOU CAN’T MISS OUT ANY OF THE ESSENTIAL INGREDIENTS IF YOU WANT IT TO TASTE GOOD!
A Transformational Experience
Creating a brand is more than just a logo and a trendy colour palette… it goes way deeper than that, but it’s so worth it! Are you ready?
We’ll be completely upfront and say that here at Clare Anne, creating a brand isn’t just about the typical visual elements that you would usually expect.
For us, creating a brand is about creating an identity, in every sense of the word. Yes, it includes how it looks, but it’s also how it feels, connects, lives and breathes.
The brand identity that we will create together will act as your business’s keystone, holding everything together and forming the grounding core that keeps all of your business clarified & consistent across all brand touchpoints.
Your brand identity is your business’s essence, it should feel fully aligned with who you are at your core and should be present and recognisable in everything you do.
Creating a brand is the art of combining science with soulfulness to produce a living, breathing identity for your business, that captures its essence & creates a real connection with your audience.
Jade - Claran Studio
The Claran Signature Brand ID Suite
Our Signature Brand ID Suite is a complete brand discovery and creation process that culminates in a suite of brand assets that will serve as an irreplaceable, essential foundation for everything you do in/with your business. Here’s how it works:
DISCOVERY & GATHERING
It’s time to discover your unique you-ness. We will go through my deep-dive discovery workshop session to really get to the core of what you do, why you do it, and who you (and your business) are. We love this phase because it’s where the real breakthroughs happen.
RESEARCH
We will then identify who your audience actually is, their preferences and what they really need, as well as taking a look at who the other superstars in your industry are. At this stage, we now have a full picture of who you are, who your customers are, and what the landscape of your niche looks like.
CREATION
Once we’ve pulled all of this together, we’ll then start crafting your brand identity, which includes your brand ID document (kind of your business’s soul on paper), as well as all the visuals you would usually expect (logos, submarks, colour palette, typography) displayed in a brand style guide.
This phase will start with mood boards & ideas before refining down to your final designs, and we’ll get your feedback throughout this process so that we create something together that you truly love!
DELIVERY
All of this will then be delivered to you as your complete Signature Brand ID Suite, which includes your Brand ID doc, style guide and visual assets in vector, print & web formats. Exciting right?!
DEPLOYMENT
We will send you out into the world with your beautiful new brand, but not before giving you some advice and top tips for deploying your brand so that you use it consistently and cohesively to maximise your brand deployment success.
It’s time to craft your beautiful brand identity.
Branding Free Resources & Articles
Use these to build your beautiful, brave and unbridled brand…
