Answer these 10 Questions to Strengthen Your Brand
No matter where you are in your business, from day 1 to year 10, or from making your first sale to your first million, these questions will help you reconnect with and strengthen your brand.
Ok, we’re all busy people, so let’s jump right in…
1. Why does my business, product, or service matter?
What is the meaningful underbelly of what you do? What makes it significant? How do you make a difference?
2. Who benefits from what I do? And how do they benefit?
Who actually is your customer? And what problem do you solve, or what end result do they experience ultimately as a result of using your product or service?
3. When it really comes down to it, what do I stand for? What is important to me?
The world doesn’t need any more fence warmers. Being open about what you stand for (in relation to your niche) is a really powerful way of building connection & allowing your ideal client to self-identify.
4. What are my business’s top 3 values, and how are they actually put into practice?
It’s one thing to have determined your values (that already puts you ahead of the pack), but the magic really happens when you actually apply those values in tangible ways.
5. What is my ideal client’s biggest hope?
What does your ideal client most want? (Spoiler: it’s never material). For example, someone who comes to me for a website doesn’t just hope for a website, what they really hope for is to take their business to the next level and make a success of themselves... Even deeper, to prove themselves, or to make their loved ones proud.
6. What is my ideal client’s biggest fear, or worry?
On the flipside, what do they most fear, or worry about? What moves them to take action and leads to them investing in your product or service?
We all make decisions and take action to either move towards pleasure, or away from pain (potential or existing). You need to understand what is motivating your ideal client and then consider how your brand communicates that understanding.
7. If I could change the future for my ideal client, what would I want for them?
What would you most hope for them? If you could wave a magic wand, what would their future look like?
8. If nothing else, what one thing do I want my ideal client to know?
If you could leave them with nothing else at all, what one thing would you want them to know or think after coming into contact with your brand?
9. How do I want my ideal client to feel when they interact with my brand?
Hopeful, inspired, comforted, safe, understood…
10. How can I weave the answers to the above questions into my brand messaging?
To ensure your audience feels understood by your business, and to ensure the purpose and identity of your brand is seen, heard, and felt, you need to make sure the answers you’ve given above are woven throughout all of your communications (visual and written).
Think about the points (big and small) that your ideal client interacts with your brand. For example, your website is a rather obvious example of where your audience meets and experiences your brand, but what about the smaller details like your emails, or your packaging (if you are a product biz). How can you weave your brand identity into those seemingly smaller elements, to build connection and enhance your ideal client’s brand experience?
Could your weave your brand voice into your email copy? Or add a handwritten thank you card to all your bags/parcels? It’s the small details that make a big difference.
Take your answers and apply them, that’s what will take this from a nice exercise to have completed, to something that could actually change your business!
Wrappin' things up
Every one of the above questions has the power it improve your brand and deepen your connection with your audience.
I hope you have enjoyed working through them, and if there was a particular question that gave you an 'ah-ha' moment, or helped something clunk into place, I'd love you to let me know!
Save it for later
Pin this for safe keeping.
Need help with your brand?
Whether its a new brand, a rebrand, or an audit, we're here to help and would love to hear from you.
